What the hell are we even discussing here? Can you (or one of the others) finally list all these 2.5k players that do the same thing and what exactly they are doing? That will make it pretty easy to explain you what the difference is.
Edit: I see the example of Hera now - you may read further and find that option 1, 2 and 4 apply
If you wanna stay vague, it's nothing but a weird distraction.
In general, the difference is one or more of the following:
Every tournament has a rule about mutual respect and this clearly shows a general lack of such respect. Of course any admin can ban a player for this kind of behaviour, same as multiple other players have been banned for cheating.
- It was a single event / short time period that was credibly depicted as a one-time mistake
- It happened a long time ago
- It has a very different intention
- It does way less harm to another person
Whether or not there was an apology telling someone "kys" is bad enough to warrant a time out. If this actually happened and no serious action was taken against the player in question by anyone involved with tournament production in an official or semi-official capacity it does make robos statement here look questionable at best.