Have you even seen it? It looks like some phone app store, its filled with shady ripoff games which didn't get caught by the absent quality control and offers no control over or information of the software you are buying. Compare that with any other digital distribution site like steam, origin, uplay, gog, itch.io etc and you'll see. Aside from that it is Windows 10 exclusive which means it is probably gimped to never work on anything but Windows 10.What is so wrong about Windows store?