In today’s digital age, the pace of change in marketing is relentless and so staying ahead means keeping up. Especially in gaming, where innovation like virtual influencers is constantly reshaping the landscape, you want to be sharp.
For example, here are 3 tips for leveraging virtual influencers for gaming marketing.
Get in on In-Game Fun with Collaborations
Collaborating with virtual influencers often means injecting some serious excitement into your gaming campaigns. Think about it – these digital personalities bring a fresh, unique vibe to the table that can really resonate with players.
It’s simple, you want to choose a virtual influencer whose style meshes well with your game and target audience, then, get creative! Work together to cook up custom skins, in-game items, or special quests that tie into the influencer’s vibe in a custom video production.
For example, Fortnite nailed it with their collaboration with Travis Scott. They created a virtual concert experience within the game, complete with exclusive emotes and skins inspired by the event. The result? A ton of buzz and engagement from the gaming community.
Dive Deep into Storytelling with Influencer Lore
Story-driven campaigns centered around virtual influencers really amp up the immersion factor for players. Who doesn’t love getting lost in a good story? By weaving influencer characters into your game’s narrative, you can forge deeper connections with your audience and keep them coming back for more.
So:
- Start by fleshing out your virtual influencer’s backstory and personality. The more depth, the better!
- Seamlessly integrate them into your game’s existing lore and storyline for maximum impact
- Get interactive! Create quests, dialogue options, and in-game events that allow players to interact with and shape the influencer’s journey
League of Legends got this right with their virtual K-pop group, K/DA. The group’s debut song and music video went viral, and their virtual personas were seamlessly integrated into the game. Players could immerse themselves in the K/DA universe, diving into special events and quests that expanded on the group’s story within the game.
Boost Your Brand with Virtual Influencer Ambassadors
Partnering with virtual influencers can really pack a punch when it comes to boosting your brand’s visibility and credibility in the gaming world. These influencers often have a dedicated following who hang on their every word – so why not leverage that influence to your advantage?
For example, BMW recently teamed up with virtual influencer Lil Miquela to promote their latest electric vehicle. The collaboration not only generated buzz within the gaming community but also introduced BMW to a new audience of tech-savvy consumers.
Really, virtual influencers offer a unique and powerful way to connect with gamers and elevate your brand’s presence in the gaming space. So why not give it a shot?